I’d like to issue this public service announcement to my fellow men out there, especially you married guys: if you’ve come to believe that “romance” is a one or two time per year event, you have it all wrong.

“Love” and “Romance” are two completely different things. You can love your wife every day… but romancing your wife every day is so much better.

First, love is not a noun: it’s not something you can have or possess, nor is it some proverbial hole you fall into or out of. Love is a VERB… it’s an action that you deliberately choose to take, every day, whether you feel like it or not.

No matter what the day holds, I am going to determine up front, early on, that I’m going to love my spouse no matter what. I may not be happy about it: I may be a bit upset with her today. More like it, she’s upset with me… but we choose to love our covenant partner through the ups and downs. Love your lady.

Romance is a complete paradigm shift. Your lady has to be the queen of your life in your mind and soul: the center of your universe in this world. Once that shift takes place, you won’t stop thinking of ways to pamper her and rock her world. Poems, flowers for no reason, world-class foot massages, little notes by her coffee cup… the possibilities are endless! If nothing else, just let her talk – and actually listen to her.

Valentine’s Day should be like every other day, but only because every day should be like Valentine’s Day.